Just Be was created by six diverse individuals who have a common passion to serve their community. The co-founders understand that all cancer patients go through a series of emotions including dealing with self-confidence and self-acceptance. This concept started as a simple idea and with the power of passion and service, it became a reality. People from around Colorado wanted to become a part of something special.

Our mission is to promote the empowerment of those diagnosed with cancer by improving self-esteem and their overall quality of life. 

 We hope that one day those diagnosed with cancer will understand that their diagnosis does not define them, and that they have a choice to be positive, confident and beautiful.